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 PETA's
First Anti-Fur Ad Is Still "Golden"
For more than a decade, PETA ads have featured 20-somethings who would
"rather go naked than wear fur." Now, however, because of
the resurgence in popularity of The Golden Girls on Lifetime
Television (it airs six times a day), PETA is courting the senior
set—by reviving our very first television commercial, starring
fur foes Bea Arthur, Rue McClanahan, and Betty White.
Interest in The Golden Girls has skyrocketed lately thanks
to Bea’s current hit one-woman show on Broadway and the recent
sell-out revival of The Women with Rue. So PETA dug into
the vaults and pulled out our first-ever anti-fur TV ad (produced
years before the Naked Campaign began), which features Betty, Bea,
and Rue on the set of the Golden Girls declaring, "Cruelty is
never fashionable. Don’t wear fur. Support the people who fight
for animal rights."
If you’ve had a change of heart about fur, you’re not
alone. Over the years, PETA has received thousands of coats from people—including
Kimberley Hefner and Mary Tyler Moore—who have been sickened
by exposés of cruelty to animals caught in leghold traps and
driven mad in tiny fur-farm cages. PETA uses the donated furs in library
displays, anti-fur fashion shows, street theater, and other educational
events designed to convince consumers that animals should never be
fashion victims. We also use them to help people in desperate need:
This winter, PETA has given hundreds of donated furs to the homeless
in Harlem and to freezing refugees in Afghanistan.
Please consider donating your fur coat or stole to PETA. Your
donation is tax-deductible—and it could save a life.
Send your coat to:
Attn.: Major Gifts
PETA
501 Front St.
Norfolk, VA 23510
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Golden Girls Anti-Fur PSA 
Vote for the Most Compelling Anti-Fur Video
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Eva Mendes Poses Nude to Speak Out Against Fur
Fatal Fashion: Fur, Leather, and Wool
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